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Sometimes we get asked… “Why would a company want to sponsor us?” “What do we have to offer a sponsor?” “Why would we be valuable to a sponsor?” When looking for a sponsor, initially, we encourage you to put yourself in the sponsor’s shoes to understand the value your club represents. We recommend that you consider why a sponsor may want to align itself to your club and target your community. Here are some key things that sponsors typically look for. ​ Your Community Fans, pl

Findings from the Olympics Torched report by the New Weather Institute highlighted how the 2026 Winter Olympics in Milan-Cortina drew sharp criticism over the environmental and ethical implications of some of its sponsors. This is a very real threat. Italy has lost 265 ski resorts in just five years. Switzerland has seen 55 ski lifts and cable cars close. France, which will host the 2030 Winter Games, has seen over 180 Alpine ski resorts disappear. The games are already relia

Birmingham County Football Association recently launched Project KAIA: Kick Against Injustice and Abuse, an initiative focused on tackling violence against women and girls across football. Created in response to a noticeable rise in abuse within the female game, Project KAIA has been developed to help make football safer, more informed and more responsive for women and girls experiencing harm. Project KAIA began after Birmingham County FA identified worrying patterns of misog

Kick It Out is on a mission to unite football and end discrimination by making sure football is a game for everyone. This means putting equality and inclusion up front from grassroots to the elite game in men’s and women’s football. Kick It Out has made huge progress on and off the pitch, leading the charge for positive change by raising awareness, confronting issues and helping our sport be better. Today, it runs education programmes for academy players, parents, fans and ma

New work from the Wellcome Trust looks at what more frequent heatwaves mean for the future of British sport and the implications for our public health. Extreme heat is no longer a distant risk - it is affecting health in the UK right now, and the impacts stretch beyond temperature alone. Poor air quality is worsening respiratory conditions, and drought is affecting the green spaces communities depend on. At this year’s French Open for example, players have struggled in the he

Crusaders FC and Sporting FC have shown how a simple idea like lift sharing, can reduce environmental impact while also strengthening connections across grassroots football communities. Coaches at both clubs played a pivotal role in making lift sharing work. By connecting parents who live near each other, setting up dedicated WhatsApp groups, and organising social opportunities, they made it easier for families to coordinate travel. Some coaches even led by example, offering

There are several relatively easy 'quick wins' that your club can implement to reduce its carbon emissions. These steps could reduce your carbon footprint, enhance your operational efficiency and cut expenses, all of which can positively impact your bottom line. ​ Whether or not your club has started to measure its emissions and implement a climate action plan or you’re unsure of where to start, these simple recommendations can get you started on the right path. 1. Engage You

FC Crystal’s involvement in the Football Rebooted initiative demonstrates how grassroots football can drive meaningful environmental and social change. At its core, the project tackles a growing environmental issue: the waste of usable sports equipment. By encouraging players and families to donate outgrown or unused football boots, FC Crystal has helped keep valuable materials in circulation and out of landfill. This simple but visible collection system - supported by consis

Hingleys Playing Field Imagine a football season where matches are cancelled not by a single downpour, but by pitches that remain waterlogged for weeks. This is an increasing reality for grassroots football across the UK, as climate change brings more frequent and intense rainfall. At Hingleys Playing Fields in Cradley Heath, home to Halas Hawks Junior Football Club, this challenge became critical. Expanding wetland areas, fed by a natural spring and increased runoff, began e

From the 11th of March to the 2nd of April 2025, Green Football is launching The #GreatSave to bring fans, clubs, and communities together to score big for the planet. Green Football is an initiative focused on reducing the environmental impact of the sports industry, and The Great Save campaign is your chance to get involved. It’s a simple, yet powerful way to take action on climate change, and every pledge or action you take brings us one step closer to a greener future.

What started as a bold partnership between Birmingham County Football Association (BCFA) and STEAMhouse is now shaping up to potentially be one of the most experimental sustainability projects in the world of football. Supported by UEFA , this programme focuses on the power of material innovation, behaviour change, and storytelling to remove single-use plastic ice packs from the game. Innovation experts STEAMhouse and the BCFA have teamed up to assemble a diverse super-te

The winners of the inaugural Commute Zero Hero Awards have been announced, celebrating outstanding achievements in sustainable commuting by workplaces across the UK. These initiatives have supported more than 53,000 individuals to make greener journeys over the last twelve months. Hosted by the climate tech provider Mobilityways, the awards honour organisations and individuals driving innovative commuting solutions that reduce carbon emissions and foster a culture of sustai

Save Today, Play Tomorrow has teamed up with WeAre8 for an exclusive opportunity to win a pair of tickets to see England Men kick off...

Sports for Nature is developing a new set of guidelines and tools - Sports for Nature: Urban Game Plan – to help sport organisations enhance nature in their infrastructure and operations within the built environment, creating benefits for both nature and sports. The International Union for Conservation of Nature (IUCN), who are leading this work, are seeking 1-2 sports clubs willing to test part of these draft guidelines and tools by conducting a baseline assessment of the en

Among the diverse areas of action covered at COP29, sport emerged as both a sector requiring transformation and a powerful platform for promoting climate awareness. Chris Boardman, Chair of Sport England, who attended COP29, reiterated that sport and physical activity should play a key role in the global fight against climate change. Boardman has urged the sector to lead the way, emphasising its immense reach through local sports clubs embedded in every community and the powe

Last month, world leaders gathered at COP16 in Cali , Colombia, at the United Nations biodiversity summit focused on assessing global efforts to protect the natural world. Biodiversity is rapidly declining, with tropical forests disappearing at the rate of 10 football fields every minute and 1 million species at risk of extinction. COP16 focused on global efforts to protect biodiversity, building on the Kunming-Montreal Global Biodiversity Framework (KMGBF) , which aims t

Birmingham County FA recently partnered with WM-Air to analyse across the region where poor air quality could impact on football venues. The findings concluded that: Approximately 50% of all registered Home Grounds and 55% of Training Grounds in the County are in locations which exceed WHO health-based air quality guidelines for annual PM2.5 concentrations.Using WM-Air modelled air quality data we estimate that approximately half of the Weds Midlands population live in loc

Food waste is a critical issue within our society and has significant impact on global resources. More alarmingly, food waste contributes to greenhouse gas emissions, which exacerbate the climate crisis. Sports clubs and venues, in particular, have a unique opportunity to be part of the solution. Food Waste in Sports Clubs Sports are a major part of global culture, drawing millions of supporters to sporting venues each year. While these events offer enjoyment and a sense of c

(Image: BCFA’s Ricard Lindsay meets STEAMhouse’s Harry Conway to set collaboration in motion) In a ground-breaking collaboration aimed at tackling the growing issue of single-use plastic waste in football, Birmingham County Football Association (BCFA) has partnered with STEAMhouse, Birmingham’s leading innovation hub. This partnership is set to launch an ambitious new cross-disciplinary challenge-led innovation programme designed to identify innovative solutions to reduce t

This is your chance to convert pre-loved team kit into vital funds for your club, help get more young women playing football in...