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News & Insights
Bringing you the latest sustainability news, stories and insights from across grassroots sport.
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Why Sponsors Sponsor... Establishing your value proposition
Sometimes we get asked… “Why would a company want to sponsor us?” “What do we have to offer a sponsor?” “Why would we be valuable to a sponsor?” When looking for a sponsor, initially, we encourage you to put yourself in the sponsor’s shoes to understand the value your club represents. We recommend that you consider why a sponsor may want to align itself to your club and target your community. Here are some key things that sponsors typically look for. Your Community Fans, pl
3 min read


Sustainable Sponsorships for the Win – What the 2026 Winter Olympics Taught Us
Findings from the Olympics Torched report by the New Weather Institute highlighted how the 2026 Winter Olympics in Milan-Cortina drew sharp criticism over the environmental and ethical implications of some of its sponsors. This is a very real threat. Italy has lost 265 ski resorts in just five years. Switzerland has seen 55 ski lifts and cable cars close. France, which will host the 2030 Winter Games, has seen over 180 Alpine ski resorts disappear. The games are already relia
3 min read

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