Leading sports clubs towards a sustainable future.
Save Today, Play Tomorrow is the first programme of its kind, helping grassroots sports clubs across the UK thrive on and off the pitch.
With national participation targets from the Department for Culture, Media & Sport aiming to get 2.5 million more adults and 1 million more children active by 2030, our programme not only helps clubs thrive sustainably, remain financially stable, and continue to enrich their communities while creating a healthier future for generations to come.
We support clubs in strengthening their communities, managing costs, and reducing their environmental impact.
That’s why our practical support and guidance is designed to make a real difference. By joining our initiative, clubs can connect, share ideas, and discover ways to save money, reduce their carbon footprint, and increase their impact.
Sports clubs are about more than just the game - they are hubs of wellbeing, community, and social responsibility.
Playing the Long Game
Our programme centres on the need for total sustainability. Ensuring grassroots clubs are environmentally, financially and socially sustainable is key to their long-term survival. That is why our work focuses on three pillars...
...providing clubs with the knowledge and support to build lasting resilience.
Who We Are
The Save Today, Play Tomorrow team brings together a unique mix of sports experts, sustainability professionals, and sponsorship specialists.
Founded by the Birmingham County Football Association, the initiative is built on deep expertise and a strong understanding of what grassroots clubs need to thrive and operate sustainably.
Meet the Changemakers
Our founding partner and collaborators leading this programme.
