Join the Movement for Sustainable Sportswear with Kitround
We’ve joined forces with kitround, the UK’s leading platform for pre-owned sports kit. As the first marketplace dedicated to pre-owned sportswear, kitround aims to reduce waste and support community-driven initiatives.
kitround collaborates with businesses, sports clubs, governing bodies, and charities to support
grassroots sports and prolong the life of sports equipment, thereby enhancing sustainability.
Their mission is to create a circular economy that boosts sports participation while supporting local
sporting communities.
Key Facts:
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The UK disposes of one million tonnes of textiles each year, with 300,000 tonnes ending up in landfill or incineration.
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The fashion industry contributes approximately 10% of global CO2 emissions, with the football sector being a significant contributor. In 2021, 2.45 million Liverpool and 1.95 million Manchester United sports shirts were sold worldwide (source: Manchester University).
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Despite the importance of sport in people's lives, 43% of community sports groups in the UK are concerned about the costs associated with sports participation.
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Over 85% of discarded sports equipment in the UK could be reused, preventing so much sportswear waste from entering landfills each year.
kitround is committed to making a real difference by getting pre-owned kit back into circulation globally and helping underprivileged communities access sports while reducing our environmental impact.
This initiative has already seen great success through campaigns with other clubs, including the London Irish Foundation. The London Irish Foundation faced three main challenges: surplus kit in storage for over a year with no clear plan, a pressing need for funding, and limited resources to engage supporters.
Through collaboration with Kitround, they set up an online shop to showcase a curated selection of kit. With support from their community, they successfully raised £3,600 to fund grassroots programmes.
To get involved, complete the kitround club onboarding form here.
kitround will help create an online shop on their website where you can upload items for sale.
This is a fantastic opportunity for clubs to generate revenue and rehome unwanted kit while supporting your community!
