Creating a Sponsorship Strategy
Setting your objectives
Sports clubs seeking sponsorships must strategically plan by clearly stating sponsorship goals, specifying funding needs, and outlining management strategies.
Implementing SMART goals ensures a focused and business-minded approach, enhancing appeal to potential sponsors.
The first step, before engaging with potential sponsors, is to be clear on:
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WHY? you want sponsorship
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WHAT? you are seeking sponsorship for
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HOW? you will manage the sponsorship relationship
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Although it may seem simple, planning for sponsorships and articulating your aims and objectives are as crucial as securing the sponsorship itself. Sponsors appreciate strong plans, business focus, and professionalism from your side.
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Remember, sponsors are more likely to invest in your club if they see that you are taking the process seriously, have laid the groundwork, and present your club and sponsorship opportunity professionally.
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SMART targets can help plan your approach effectively, aligning your goals, measuring progress, and ensuring deliverability, relevance, and timing from the outset.
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The following table is designed to assist you in defining your sponsorship aims and objectives. These are vital as they inform your internal sponsorship plans and potential external sponsorship pitches/proposals.
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